How to Find the Best Music for Your Explainer Videos

The music plays a crucial role in the success of your explainer videos! Read and discover how to find the best and most appropriate music for your upcoming video!

Properly choosing music that suits your explainer videos can be a little bit tricky, especially if you don’t know what are you looking for exactly. You surely don’t want to distract too much from the most important visuals or confuse the viewer with the wrong music. The ultimate goal is to add a few photos and still present the message with the right music, of course. The sound is a subtle element, however, it is really important as this is the element that sets the mood in your explainer video.

The content and the purpose of your video, clearly determine what type of music you need to find and select to correspond with the words. You need to find and add a music that perfectly matches the rhythm and the pace of your video and it supports the most important moments. Keep in mind that the music should not be the focus of your final product, but more to improve the mood and tone what the photos already convey.

 In this article, we are going to share 3 tips on how to find the right music for your explainer videos:

1. The music would align with the personal tastes of your target group: You probably know your own target group, right? It is really important to determine your target audience as they are one of the most important factors you need to consider when choosing music. The main purpose of starting your own brand is to impress your customers, meaning their needs, their style and taste must always be put first. The whole point of making the explainer video is to connect with your target group so make sure to choose the type of music that your target group relates to.

2. Test before choosing the music for your explainer videos: The truth is that there is a ton of amazing and good music out there which mean that it can be really hard to choose the right tone or the right song for your explainer video. Sometimes, it may take a few hours to find the best music for your explainer videos. This is the point where texting comes in. You need to experiment and try out different types of music so you can see which one best suits your video. It is really important to keep in mind that different tones evoke different feelings and emotions. If the explainer video is for a corporate project, you can’t choose any music you want. We recommend you to create a playlist and examine the list until you find the right music. For more examples on some of the best explainer videos and the music on it, click here.

3. Select vocals and instrumentals wisely to make sure your explainer videos are perfect: It is always a complicated task to choose between different songs. There are instrumental songs, songs that come with vocals, and etc. You should keep in mind that powerful lyrics can sometimes make a great difference to your videos but that does not mean that all lyrics can add value to your videos. If your explainer video is recorded with a voiceover, you need to make sure that the type of music you choose does not confuse it.

Choosing the right music for your explainer videos can be a challenging task, especially if this is your first explainer video. As long as you follow these tips, you will definitely find the perfect tone for your video. Good luck!

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